Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Author Information
Arthur Thompson, A. J. Strickland III, John GambleProduct Details
ISBN: 9780073381244Publish Date: 09/18/2007
Publisher: McGraw-Hill/Irwin
Number of pages: 992
Description
Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides an unparalleled case line up. (1) 28 of the 31 cases are new to this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
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