Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
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Post Classifieds
Marketing Management
Author Information
Greg Marshall, Mark JohnstonProduct Details
ISBN: 9780073529790Publish Date: 01/09/2009
Publisher: McGraw-Hill/Irwin
Number of pages: 768
Description
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
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