Post Classifieds
Xavier University Newswire Textbooks > Marketing for Nonprofit Organizations

Marketing for Nonprofit Organizations



Publisher:Lyceum Books, Incorporated

Author:Stacy Landreth Grau

Renting Options Buying Options

Own it? Sell it back

Marketing for Nonprofit Organizations Description

Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing including branding, social media, market research, and outcome measurements into the very fabric of an organization s mission.

Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.

Features: insight sidebars detail research-based strategies and advice; innovation sidebars present; practice-based case studies and tips; social media marketing for nonprofits; branding tools; vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter

Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

Please Select Your College/University:

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format