Management of Electronic and Digital Media 5th edition
ISBN:111134437X
ISBN13:9781111344375
Publisher:Wadsworth Publishing
Author:Alan B. Albarran
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Management of Electronic and Digital Media Description
Management of Electronic and Digital Media 5 Edition MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
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