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Xavier University Newswire Textbooks > Advertising Campaign Strategy

Advertising Campaign Strategy 4th edition

ISBN:0324322712

ISBN13:9780324322712

Publisher:South-Western College Pub

Authors:Donald Parente, Donald (Donald Parente) Parente

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Advertising Campaign Strategy Description

Advertising Campaign Strategy 4 Edition How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

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