Integrated Advertising, Promotion, and Marketing Communications 5th edition
ISBN:0132538962
ISBN13:9780132538961
Publisher:Prentice Hall
Authors:Kenneth E. Clow, Donald Baack, Donald E. Baack
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Integrated Advertising, Promotion, and Marketing Communications Description
Integrated Advertising, Promotion and Marketing Communications 5 Edition Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.