Consumer Behavior 12th edition
ISBN:0073530042
ISBN13:9780073530048
Publisher:McGraw-Hill/Irwin
Authors:Hawkins, Delbert Hawkins, Del I Hawkins, Mothersbaugh, David Mothersbaugh, Roger Best, Best
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Consumer Behavior Description
Consumer Behavior: Building Marketing Strategy 12 Edition Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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