Fashion Entrepreneurship: Retail Business Planning, 2nd Edition

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship, Retail Business Planning 2nd edition serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and is replete with business and financial plan templates, profiles of successful entrepreneurs and exercises that allow readers to apply the process to their own concepts.