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Public Relations: A Value Driven Approach (5th Edition)

Author Information

David W. Guth, Charles Marsh Ph.D.

Product Details

ISBN: 9780205811809

Publish Date: 01/15/2011

Publisher: Pearson

Number of pages: 592

Description

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.


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