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Top 10 Super Bowl commericals

By John Reese
On February 7, 2012

Super Bowl Sunday is one of the biggest events of the year. It is so popular that it can be called a de facto holiday.

Every first Sunday in February, millions of Americans gather

around the television to see the best of best in the NFL duke it out for the coveted Super Bowl Ring. However, one of the biggest reasons people tune into the game is to see the commercials. A 30 second ad spot can cost $3.5 million, so the companies try to put on their best show. However, it was a pretty mediocre year for commercials, but it doesn't mean that we still can't rank them. Here is my opinion on the best and worst ads of this past Super Bowl.

The Best

  1. It's Halftime in America (Chrysler) – You can talk about all of the political subtext in this ad, but the main idea Clint Eastwood was trying to imply was to inspire people to pull together and act as one to bring this country out of hard times.
  2. Matthew's Day Off (Honda) – Ferris Bueller is back. Well not really, but this is the closest thing we'll ever get to a Ferris Bueller sequel. Matthew Broderick plays himself as he plays sick in order to get a day off of an awful movie that he's shooting. Despite only being two minutes they are able to cram numerous references to the movie into this commercial.
  3. Vampire Party (Audi) – The ad demonstrates the power of the new AUDI s7 Equipped with LED technology. This would have been a perfect way to end "Twilight".
  4. Transaction (Acura) – Despite Jerry Seinfeld owning almost 50 cars, he still wants to be the first one to own a new Acura NSX.
  5. The Avengers – The Avengers is one of the most anticipated movies of the summer, so why not show us some more footage. In the 30 second ad we see all the superheroes in action.

The Worst

  1. Star Wars Episode I: The Phantom Menace in 3D – The Phantom Menace is probably one the biggest movie disappointments of all time. Plus showing it in 3-D won't make it any better.
  2. Pepsi's King's Court (Pepsi) – The commercial just fell flat and the appearance by a certain rap star at the end didn't help matters either.
  3. Free to Pee (TaxAct) – What does a kid peeing in a pool have to do with free IRS tax returns?
  4. Man's Best Friend (Doritos) – I know this is just a commercial, but I did not find this funny at all. The ad is about a man who observes his dog covering up the crime of murdering a cat. Then the dog bribes the man with a bag of Doritos to keep it a secret. I guess it's supposed to be funny because it involves cats and dogs, but still…
  5. Will Arnett (Hulu Plus) – I like Will Arnett, but it seems like he'll do anything these days. This includes starring in unfunny commercials.

Honorable Mentions

  1. Milwaukee Best Beer – Will Ferrell starred in a short, but funny ad for Old Milwaukee Beer. If you don't remember seeing it, there's a good reason. For some reason the ad was only shown in the state of Nebraska.
  2. Budweiser flash-mobs rec-league hockey team – This was a touching commercial as it shows a flash mob rooting for a random recreational hockey team. Too bad it was only shown in Canada.

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