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Trade Strategy Intern - Shopper Insights & Analytics

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The role

The primary responsibility of the Trade Strategy Intern will be to assist Shopper Insights Manager with projects, sales tracking, and ad hoc requests across our entire brand portfolio in support of our retail partners within the US. Trade Strategy is synonymous with sales in the consumer product goods industry, and as such this internship will report up through the Sales department at Kao while supporting a cross-functional group of business partners in Field Sales, Shopper Marketing, and Brand Marketing.This intern will have the opportunity to acquire on-the-job training in compiling and analyzing data from secondary sources such as Store sales data, Household Panel behavioral data, and other secondary industry sources

What you will do

Assist the Shopper Insights & Analytics manager with the following:

  • Measure and analyze the success of new product launches
  • Answer ad hoc business questions that support Field sales, Shopper Marketing, Trade Strategy, and Brand Marketing
  • Conduct analyses that provide better understanding of Shoppers to help uncover business-building opportunities for our brands
  • Conduct analyses to develop a better understanding of the various shopper journeys for our categories to help uncover opportunities to accelerate purchasing for our brands

There will be opportunities to support Shopper Marketing in such ways as:

  • Providing execution support of shopper programs
  • Partnering with vendors to ensure timely and efficient program deployment
  • Post-program summary and analysis

What you will need

  • Currently pursuing bachelor's or Master's degree - relevant areas of study include: Marketing, General Business, Finance or other that lend themselves to analytical thinking
  • High degree of comfort with leveraging PowerPoint and Excel
  • Prior internship experience in a marketing, market research or sales environment in the CPG industry is preferred
  • Willingness and interest in learning new data software with which analytic skills will be leveraged
  • Strategic thinker, detail-oriented
  • Self-motivated, demonstrated leader with strong interpersonal skills
  • Self-starter who is flexible and has a strong drive for results
  • Solid communication skills
  • Ability to manage time and prioritize effectively
  • Attention to detail and strong project management skills
  • Must be able to work 40 hours per week

Who we are: Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services that make the life of our consumers and customers more beautiful. In the region Europe, Middle East, Africa (EMEA) Kao focuses on premium beauty brands across three distinct sectors: Kao Salon Division, Premium Mass and our London based boutique brand Molton Brown.

How we work: Having been selected among the Worlds Most Ethical Companies for 15 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit

Associated topics: analysis, analyze, bi, business finance, business systems analyst, consult, examiner, investment analytics, legal, regulation
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