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Trade Strategy Intern - Shopper Insights & Analytics


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Company

KAO USA

Description

Overview:
The primary responsibility of the Trade Strategy Intern will be to assist Shopper Insights Manager with projects, sales tracking, and ad hoc requests across our entire brand portfolio in support of our retail partners within the US.Trade Strategy is synonymous with sales in the consumer product goods industry, and as such this internship will report up through the Sales department at Kao while supporting a cross-functional group of business partners in Field Sales, Shopper Marketing, and Brand Marketing.This intern will have the opportunity to acquire on-the-job training in compiling and analyzing data from secondary sources such as Store sales data, Household Panel behavioral data, and other secondary industry sources
Responsibilities:
Assist the Shopper Insights & Analytics manager with the following:Measure and analyze the success of new product launchesAnswer ad hoc business questions that support Field sales, Shopper Marketing, Trade Strategy, and Brand MarketingConduct analyses that provide better understanding of Shoppers to help uncover business-building opportunities for our brandsConduct analyses to develop a better understanding of the various shopper journeys for our categories to help uncover opportunities to accelerate purchasing for our brandsThere will be opportunities to support Shopper Marketing in such ways as:Providing execution support of shopper programsPartnering with vendors to ensure timely and efficient program deploymentPost-program summary and analysis
Qualifications:
Currently pursuing bachelors or Master's degree - relevant areas of study include: Marketing, General Business, Finance or other that lend themselves to analytical thinkingHigh degree of comfort with leveraging PowerPoint and ExcelPrior internship experience in a marketing, market research or sales environment in the CPG industry is preferredWillingness and interest in learning new data software with which analytic skills will be leveragedStrategic thinker, detail-orientedSelf-motivated, demonstrated leader with strong interpersonal skillsSelf-starter who is flexible and has a strong drive for resultsSolid communication skillsAbility to manage time and prioritize effectivelyAttention to detail and strong project management skillsMust be able to work a minimum of 20 hours per week
Associated topics: analysis, bi, business analytic, business intelligence, business systems analyst, examiner, inspect, investment banking, refinement, strategy
Posted Date
04/14/2021

Listing ID
76589389
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