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Marketing Summer Intern - Environmental Division


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Company

Great American Insurance

Description

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group s member companies are subsidiaries of American Financial Group, a Fortune 500 company. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty property and casualty operations and a variety of financial services, there are always opportunities here to learn and grow.

Great American's Environmental Division offers an exclusive focus on environmental insurance solutions to a wide variety of commercial customers. The core products and services enable businesses to effectively and efficiently manage risks that can threaten their financial security. We are looking for a marketing trainee candidate to work in our Cincinnati headquarters with the Environmental division.


The marketing team supports the division and its underwriters by providing timely, relevant and convenient marketing and communication resources for their current brokers/agents while also helping them grow their book of business. The Environmental intern will support the marketing team as outlined below.

Potential Projects:

TOPIC

RESPONSIBILITIES:

Events/ Conferences

  • Update events/conference page on website,
  • Assist with updating marketing calendar and preparing 2020 calendar
  • Support planning for industry conferences and divisionally-hosted events
  • Track key marketing metrics for Event Recap write-ups

Newsletter

  • Pitch story ideas,
  • Review newsletter once designed,
  • Contribute to In the News and Community Service articles,
  • Document new subscribers each edition,
  • Analyze Marketo data as well as other factors to determine areas of improvement

Salesforce

  • Add CRM information including: new contacts, events/ conferences details

Awards Program / Gifting

  • Create mailing labels,
  • Mail room logistics,
  • Performance write up,
  • Reach out to underwriters confirm addresses as needed

Administrative

  • Contribute to onboarding process document and training for division s new hires
  • Place order for supplies when needed,
  • Maintain broker business card database (add to CRM)
  • Update cross marketing spreadsheet when needed
  • Participate in collaboration meetings with the underwriting team as needed
  • Assists with scanning & filing
  • Perform other duties as assigned

Marketing Campaigns

  • Participate in planning meetings
  • Provide research on topic area
  • Contribute to project as needed Reorganize marketing list (inventory, social media, SharePoint articles) adding graphics

SharePoint

Timely updates as needed

  • Help upkeep marketing calendar- check for new marketing trips each week, reach out to Underwriters for missing information

Research / Analysis

Industry trends and competitive intelligence research

  • Scan the competitive landscape providing data on competition s marketing and product strategy
  • Support underwriting in fact gathering

Professional Development

Ongoing

  • Review summer development plan on a monthly basis with marketing manager
  • Meet with each sr. manager throughout internship

Media

  • Assist with any additional information needed (headshot, background information) for press releases, media features
  • Maintain social media tracker

Web

  • Assist with website revisions as well as shadow content management process

Actively pursuing a bachelor s degree; Field of Study: Insurance and Risk Management, Business, Marketing, Chemistry, Biology or Geology

  • Must have strong analytical and communication skills, a high comfort level with technology, an understanding of the insurance industry and have a desire to learn on the job.
  • Must have strong organizational skills as one works with different areas of Marketing, other departments and third-party vendors to coordinate efforts and manage the production and distribution of content and products.
  • Must have a strong working knowledge of Microsoft office and intermediate Excel skills.
  • Desired but not a requirement: Experience in providing strategic and analytical support through data mining, competitive intelligence, surveys, statistical analysis and other qualitative and quantitative research techniques.
  • Desired but not a requirement: Experience in Salesforce, social media analytics tools, Tableau

Associated topics: account representative, administrative and operational support, administrative assistant, business, contract, management, office, operation, operational support, project manager
Posted Date
04/25/2021

Listing ID
76535346
Upload Resume (optional)

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