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Intern, R&D (Analytics) - Cincinnati


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Company

Nielsen

Description

Intern, R&D (Analytics)-46386

Analytics-USACincinnati, Ohio

Location: candidates must be located in Cincinnati, OH during the school year (this is a Fall 2019 & Spring 2020 internship).

NCSolutions (NCS) empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. We harness the unrivaled data resources of our parent companies (Nielsen and Catalina), including our exclusive rights to the TV and digital currency data. Leveraging these assets coupled with scientific rigor and leading edge technology, we help our clients continuously improve advertising performance, everywhere their ad appears.

The R&D team at NCS is focused heavily on internal clients and capabilities research to improve existing methodologies or develop new products, as well as to execute custom research for external clients. All of this tends to be within the Marketing ROI and or audience targeting space.

As an R&D Intern, you will spend the majority of your time working with Analysts and Project Managers to execute and analyze Marketing ROI studies, using a variety of proprietary methodologies. Primary responsibilities include: familiarization with NCS data assets and capabilities, data collection and cleaning, understanding study design, executing studies as directed by a project manager, as well as calculation and analysis of study results.

Success in these responsibilities will potentially unlock additional opportunities, such as the ability to participate in custom research, or to work on externally-facing projects.

Responsibilities:

  • Learn NCS data assets and methodologies
  • Acquire functional skills in SQL, XML, and statistical computing languages as needed
  • Understand and implement best practices for data quality and usage
  • Learn and use NCS machine learning methodologies for Marketing ROI analysis
  • Learn industry concepts and standards as applies to Marketing ROI measurement
  • Work in a team environment to pursue large-scale meta analyses of measurement and targeting products on behalf of internal clients.

Qualifications:

  • Attending or recently graduated from an undergraduate or graduate degree program; able to work 12+ hours/week (including while in school)
  • Demonstrated interest in marketing and advertising industry
  • Capability with quantitative methods; SQL and some statistical programming language (SAS, R, Python) experience extremely helpful
  • Ability to effectively communicate verbally and in writing
  • Curiosity, critical mind, and self-starter; comfortable with ambiguity and uncertainty
  • Ability to work under time pressure

ABOUT NIELSEN

Were in tune with what the world is watching, buying, and everything in between. If you can think of it, were measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of whats happening now and whats coming next for our clients. Todays data is tomorrows marketplace revelation.

We like to be in the middle of the action. Thats why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. Were bringing in data 24/7 and the possibilities are endless. See whats next with us at Nielsen: careers.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type:Internship

Primary Location:Cincinnati,Ohio

Secondary Locations:, , ,

Travel: No


Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task
Posted Date
10/10/2019

Listing ID
73181381
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